BMW 520D TOURING BROCHURE 2010 Wartungshandbuch PDF herunterladen (Seite 11)

A BMW SHOULD

ALWAYS RADIATE

DYNAMISM.

Adrian van Hooydonk, Head of BMW Group Design,

invited us to join him on an exclusive test drive.

An interview with the expert about the design of the

BMW  Series Touring.

Interview: Brian Finally.

Adrian van Hooydonk, what was it like for you to be working

on the BMW  Series?

It was a special experience. The BMW  Series is the core product of

the brand. It has the longest ancestry and embodies the ideal blend

of elegance and sportiness.

What are the main details through which you wanted to set

this BMW  Series Touring apart from its predecessor?

For the BMW  Series – not just the Touring, but also the Saloon – we

developed a very upright kidney grille. It is even slightly angled towards

the front to emphasise the sportiness of this model. It also establishes

a link with our design history. The vehicle has a slightly more crouching

stance than its predecessor, which gives it a more dynamic edge.

The low silhouette and slightly sloping rooﬂ ine are immediately

apparent features of the BMW  Series Touring. Could you

describe the effect?

The low silhouette in the side view underlines the sportiness of

the BMW  Series Touring. The slightly sloping rooﬂ ine adds

to the car’s dynamic, sleek appearance. Various details such as

the elongated window design or the low-slung roof rails further

emphasise this impression. When viewed from the rear, details such

as the third brake light on the edge of the roof spoiler and the two

distinctive light banks in the rear lights really bring out this car’s

individual character.

The design appears very consistent. Not just from the

outside, but also in the interior. Here we see uncluttered

surfaces without any unnecessary frills – and a sophisticated

lighting design. What was the idea underlying that decision?

We opted for a very ﬂ owing design arc from the instrument panel to the

doors. This means that the driver orientation – a trademark BMW feature

– is very much apparent, while all controls are ergonomically arranged

and beautifully designed. After all, a BMW should always convey

sportiness and elegance – in the cabin as much as everywhere else.

Adrian van Hooydonk, Head of BMW Group Design,

introduces the BMW  Series.

Exterior designer Jean-Francois Huet gets to

work on his design model.

Did you take special care to balance the interior design with

that of the exterior?

At BMW the exterior and interior will always provide a harmonious

overall impression. Just as with the exterior, the closer you get,

the more you will discover. The arc of the two character lines on

the instrument panel which sweep along the front passenger area

is one such subtle detail. The transition of the interior trim from the

instrument panel to the door with its chrome accent area has been

very diligently crafted. And we always use authentic, high-quality

materials. Like leather hides with a  ne, even grain.

The same kind of attention to detail is apparent in the

exterior. Even the door handles are exactly level with the

swage line – presumably this has been well thought out?

Features such as the integrated door handles or the dynamic shape of

the side repeaters testify to the special role BMW has always attributed

to sophisticated details. These beautiful, well-designed elements

round off the overall impression of the vehicle and demonstrate our

ability to translate our ideas into practice on the manufacturing side.

Let’s talk about the lines of the bonnet: what is the function

of these small but signiﬁ cant design features?

The two character lines on the bonnet add precision and de nition

to the model’s overall looks.

The headlights feature an eyebrow-like, milk-glass top

element, while the taillights have a pronounced L-shape.

What motivated you to create such distinctive lights?

For us, it is important that people will recognise this car as a BMW

even in the dark. The most important feature in this respect is the

focused “look” oriented towards the road. This is achieved by the twin

headlights and the way the eyebrows slightly cut across them. The

trademark L-shape of the taillights is a shape that has grown out of

this model’s history. But illumination is provided by very modern LED

elements.

Can you explain why the kidney grille is especially distinctive

and wide?

The kidney grille is of course more than a design element. First and

foremost, it serves as an air inlet. But in the BMW  Series, it also

conveys the message that this car has lots of sporting personality!

You put great emphasis on the dynamism of this model …

Of course I do! A BMW should always radiate dynamism. The

BMW  Series appeals predominantly to customers who get a lot of

joy out of driving – which includes the occasional longer journey –

and who therefore appreciate the trademark BMW dynamism. In my

opinion, the BMW  Series possesses very harmonious and well-

balanced proportions, combined with the timeless elegance that has

become synonymous with our large model series.

Thank you very much for this exclusive interview! It was a

pleasure talking to you.

Interior designer Oliver Heilmer checking the lines and

dimensions of the body on the clay model.

Emotional sketch of the exterior of the

BMW  Series Touring.

1 2 ... 6 7 8 9 10 11 12 13 14 15 16 ... 43 44

Kommentare zu diesen Handbüchern

Keine Kommentare

BMW 520D TOURING BROCHURE 2010 Wartungshandbuch Seite 11

Kommentare zu diesen Handbüchern

Verwandte Produkte und Handbücher für Autos BMW 520D TOURING BROCHURE 2010