BMW 520D TOURING BROCHURE 2010 Wartungshandbuch PDF herunterladen (Seite 11)

A BMW SHOULD

ALWAYS RADIATE

DYNAMISM.

Adrian van Hooydonk, , Head of BMW Group Design, invited

us to join him on an exclusive test drive. An interview with the

expert about the design of the all-new BMW  Series Sedan.

Interview: Jan-Kirsten Biener

Captions: Brian Finally

Adrian van Hooydonk, what do you personally ﬁ nd so

special about the all-new BMW 5 Series Sedan? This new

BMW 5 Series reveals at a glance exactly what you can expect to

experience inside. It’s the perfect ﬁ t, like a suit that’s made to order

– and the BMW 5 Series suits any occasion. No matter if you’re on

business, on vacation or driving around town, you’re always dressed

right, with a sure sense of style.

At BMW, the 5 Series invariably has a special part to play.

How do you see the role of this series in the current BMW

portfolio? The 5 Series is the brand’s core product. The BMW

5 Series Sedan has the longest pedigree in the range and, for that

reason alone, it holds a special place in our corporate history. As

always, this BMW 5 Series demonstrates the perfect combination

of sportiness and elegance.

Were these the two primary characteristics you were after

in your design? Let’s say that’s why the design of the new BMW

5 Series features very dynamic lines at the front and rear, while the

side view has a stretched and timeless look to it.

The way we see it, you’ve implemented three design concepts

in a single car. Would you agree? The observer always sees a car

as a whole. Every BMW expresses a high degree of sportiness and

elegance, with the mixture varying from one series to the next. For

me, the BMW 5 Series is the epitome of the sporty business sedan.

While it clearly belongs to the large sedan class, at the same time it

has its own distinctive looks, based on the three primary characteris-

tics that you referred to: the charismatic appeal of the front end, the

stylish elegance of the side view, and the natural, authentic sportiness

of the rear. Those were indeed the speciﬁ cations for this model, and

I’d say they’re all readily identiﬁ able in the ﬁ nished product.

Adrian van Hooydonk, Head of BMW Group Design,

introduces the all-new BMW  Series Sedan.

Exterior designer Jacek Fröhlich

gets to work on his design model.

Yo u p ut g re at emp has is on t he dy nam is m o f thi s m ode l. B ut

how sporty can a BMW 5 Series Sedan be? A BMW must always

be an expression of dynamics and motion! The 5 Series in particular

appeals to customers who love driving, including long distances, and

really appreciate the typical driving dynamics of a BMW. The propor-

tions are clearly deﬁ ned by the heritage of BMW sedans: short over-

hangs, long wheelbase, a long hood and the cockpit set well back.

It seems you like working with lines. The door handles, for

example, meld into the seam lines. The primary measures of

BMW’s design language are proportion and volume. It’s only at

second glance that the lines that delineate the spaces become visible.

Inside, you’ve opted, in general, for clearly deﬁ ned spaces,

with clean lines and no unnecessary frills. What’s the reason-

ing behind that? The interior, too, has to speak of dynamics and

elegance. Our idea was to express this through smoothly ﬂ owing

lines across the instrument panel and doors.

How do you manage to create an interior with such a modern

atmosphere? First and foremost, by ensuring that the exterior and

interior form a harmonious whole – and just like on the outside, the

closer you look inside the BMW 5 Series, the more innovations you

discover. For example, there’s the momentum of the two lines on

the instrument panel that’s carried over onto the passenger side –

something that only strikes you at second glance. Or the way the

trim panel transitions from the instrument panel to the door, with a

chrome-color highlight. It’s the sum of these detailed reﬁ nements

that explains the appeal of the all-new BMW 5 Series interior.

The headlights are capped with a strip of frosted glass that

looks like an eyebrow, while the taillights have a pronounced

L-shape. Why did you go for these visuals? Our “night design,”

as we call it, ensures that the BMW 5 Series can be clearly identiﬁ ed

as a BMW even in the dark. That’s why, at the front, we chose to

have the “eyebrows” lend a slightly angular look to the round twin

headlights. The L-shape of the taillights builds a bridge between

tradition and progress. The Corona headlight-rings are also available

with state-of-the-art LED technology.

Were there any areas where you deliberately wanted to set this

model apart from its predecessor? This time around, we have

designed a very upright kidney grille. In fact, we’ve gone back to giving

it a slight forward angle. This shows, on the one hand, how ﬁ rmly rooted

we are in our own design history. On the other hand, it underpins the

sporty character of this model. Overall, the new BMW 5 Series Sedan

looks a touch lower and wider than its predecessor – which means it

looks even more dynamic.

The kidney grille is particularly wide and striking in this model.

Why is that? Well, of course the kidney grille is not just a design

element, it’s also an important air inlet. But in the new BMW 5 Series

the design of the kidney grille has one primary purpose. It says, “This

is one sporty sedan!”

Thank you very much for this exclusive interview! It was a

pleasure talking to you.

Interior designer Oliver Heilmer checking the lines and

dimensions of the body on the clay model.

Emotional sketch of the exterior

of the new BMW  Series Sedan.

1 2 ... 6 7 8 9 10 11 12 13 14 15 16 ... 34 35

Kommentare zu diesen Handbüchern

Keine Kommentare

BMW 520D TOURING BROCHURE 2010 Wartungshandbuch Seite 11

Kommentare zu diesen Handbüchern

Verwandte Produkte und Handbücher für Autos BMW 520D TOURING BROCHURE 2010