4 11 005 030 2 2013 BB. Printed in Germany 2013.
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BMW and the environment.
BMW is a strong proponent of the environment and social responsibility. We launched
BMW Effi cientDynamics back in 2000 – the philosophy of providing greater power with
increased effi ciency and fewer emissions. This has resulted in signifi cant benefi ts today –
for our customers, the climate and the environment.
That year, ecological sustainability was also declared one of BMW’s core strategic principles;
it is now fi rmly anchored in our entire production chain. It starts with the development of
fuel-saving and alternative vehicle concepts, continues with environ mentally friendly
production processes, and ends with innovative recycling methods. This effort has been
recognized worldwide; in 1999, BMW AG – the parent company of BMW of North America
and BMW Manufacturing Co. in Spartanburg, SC – was the fi rst automotive company to be
represented on the Dow Jones Sustainability Group Index. It has remained on the Index ever
since; moreover, since 2005, BMW has been voted the world’s most sustainable automobile
manufacturer. At BMW, we strive for and achieve high performance in all we do.
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