BMW Active Hybrid 5 Spezifikationen Seite 34

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4 11 005 030 2 2013 BB. Printed in Germany 2013.
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BMW and the environment.
BMW is a strong proponent of the environment and social responsibility. We launched
BMW Effi cientDynamics back in 2000 – the philosophy of providing greater power with
increased effi ciency and fewer emissions. This has resulted in signifi cant benefi ts today
for our customers, the climate and the environment.
That year, ecological sustainability was also declared one of BMW’s core strategic principles;
it is now fi rmly anchored in our entire production chain. It starts with the development of
fuel-saving and alternative vehicle concepts, continues with environ mentally friendly
production processes, and ends with innovative recycling methods. This effort has been
recognized worldwide; in 1999, BMW AG – the parent company of BMW of North America
and BMW Manufacturing Co. in Spartanburg, SC – was the fi rst automotive company to be
represented on the Dow Jones Sustainability Group Index. It has remained on the Index ever
since; moreover, since 2005, BMW has been voted the world’s most sustainable automobile
manufacturer. At BMW, we strive for and achieve high performance in all we do.
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